---
title: Alluvial diagram
styles: [scientific]
---

```chart
type: alluvial
title: Referred users stay more often than users who came from ads
subtitle: Users by plan, acquisition channel and outcome, synthetic
data:
  inline:
    - {plan: Free, channel: Search, outcome: Stayed, users: 120}
    - {plan: Free, channel: Search, outcome: Left, users: 180}
    - {plan: Free, channel: Ads, outcome: Stayed, users: 60}
    - {plan: Free, channel: Ads, outcome: Left, users: 140}
    - {plan: Free, channel: Referral, outcome: Stayed, users: 70}
    - {plan: Free, channel: Referral, outcome: Left, users: 30}
    - {plan: Basic, channel: Search, outcome: Stayed, users: 90}
    - {plan: Basic, channel: Search, outcome: Left, users: 40}
    - {plan: Basic, channel: Ads, outcome: Stayed, users: 50}
    - {plan: Basic, channel: Ads, outcome: Left, users: 50}
    - {plan: Basic, channel: Referral, outcome: Stayed, users: 60}
    - {plan: Basic, channel: Referral, outcome: Left, users: 10}
    - {plan: Pro, channel: Search, outcome: Stayed, users: 50}
    - {plan: Pro, channel: Search, outcome: Left, users: 10}
    - {plan: Pro, channel: Ads, outcome: Stayed, users: 20}
    - {plan: Pro, channel: Ads, outcome: Left, users: 15}
    - {plan: Pro, channel: Referral, outcome: Stayed, users: 45}
    - {plan: Pro, channel: Referral, outcome: Left, users: 5}
encoding: {dimensions: [plan, channel, outcome], y: users}
axes:
  y: {label: Users}
```